/* ==========================================================================
   PMC Nederland — landingspagina
   Stijl geïnspireerd op de referentie: strak, wit, bold koppen,
   ronde fotokaarten, zwevende badges. Accentkleur = logoblauw.
   ========================================================================== */

:root{
  --accent:#327BBE;          /* logoblauw */
  --accent-dark:#276299;     /* hover */
  --accent-soft:#EAF2FA;     /* lichte tint */
  --accent-tint:#DCEAF6;

  --ink:#232526;             /* koppen, bijna zwart */
  --ink-2:#2C2E30;
  --body:#5A5F66;            /* lopende tekst */
  --body-soft:#7A7F87;

  --paper:#FFFFFF;
  --paper-2:#F4F6F8;         /* lichtgrijze secties */
  --paper-3:#EEF1F4;         /* kaarten */
  --line:#E4E8ED;

  --charcoal:#232526;        /* donkere CTA / footer */
  --charcoal-2:#2E3133;

  --display:'Archivo',system-ui,-apple-system,'Segoe UI',sans-serif;
  --font:'Mukta',system-ui,-apple-system,'Segoe UI',sans-serif;

  --gold:#F2B01E;

  --maxw:1200px;
  --gutter:clamp(28px,6vw,64px);
  --r:16px;
  --r-lg:22px;

  --shadow-sm:0 6px 18px -10px rgba(35,37,38,.25);
  --shadow:0 22px 50px -24px rgba(35,37,38,.35);
  --shadow-lg:0 40px 80px -34px rgba(35,37,38,.5);

  --ease:cubic-bezier(.22,.61,.36,1);
}

/* ---------- reset & base ---------- */
*{box-sizing:border-box;margin:0;padding:0}
html{scroll-behavior:smooth}
body{
  font-family:var(--font);color:var(--body);background:var(--paper);
  line-height:1.65;overflow-x:clip;-webkit-font-smoothing:antialiased;text-rendering:optimizeLegibility;
}
h1,h2,h3,h4{font-family:var(--display);color:var(--ink);line-height:1.06;letter-spacing:-.02em;font-weight:800}
a{color:inherit;text-decoration:none}
img{max-width:100%;display:block}
ul{list-style:none}

.wrap{max-width:var(--maxw);margin:0 auto;padding:0 var(--gutter)}
[id]{scroll-margin-top:110px}

.topbar{height:5px;background:var(--accent)}

.skip-link{position:absolute;left:-999px;top:0;z-index:100;background:var(--accent);color:#fff;padding:12px 18px;border-radius:0 0 10px 0;font-weight:700}
.skip-link:focus{left:0}

/* accent helpers */
.accent{color:var(--accent)}

.eyebrow{
  font-family:var(--display);font-weight:700;font-size:.8rem;letter-spacing:.14em;text-transform:uppercase;
  color:var(--accent);display:inline-flex;align-items:center;gap:10px;
}
.eyebrow::before{content:"";width:24px;height:3px;background:var(--accent);border-radius:2px}
.eyebrow-center{justify-content:center}

.pill-badge{
  display:inline-flex;align-items:center;gap:9px;background:var(--accent);color:#fff;
  font-family:var(--display);font-weight:700;font-size:.8rem;letter-spacing:.06em;text-transform:uppercase;
  padding:9px 16px;border-radius:999px;
}
.pill-badge svg{width:16px;height:16px}
.pill-badge-light{background:rgba(255,255,255,.14);color:#fff}

/* ---------- buttons ---------- */
.btn{
  display:inline-flex;align-items:center;gap:10px;font-family:var(--display);font-weight:700;
  text-transform:uppercase;letter-spacing:.04em;font-size:.92rem;padding:16px 28px;border-radius:12px;
  cursor:pointer;border:2px solid transparent;transition:transform .18s var(--ease),box-shadow .18s var(--ease),background .18s var(--ease),color .18s var(--ease);
  white-space:nowrap;
}
.btn svg{width:18px;height:18px;transition:transform .18s var(--ease)}
.btn:hover svg{transform:translateX(3px)}
.btn-lg{font-size:1rem;padding:18px 34px}
.btn-accent{background:var(--accent);color:#fff;box-shadow:0 14px 28px -14px rgba(50,123,190,.8)}
.btn-accent:hover{background:var(--accent-dark);transform:translateY(-2px);box-shadow:0 18px 32px -14px rgba(50,123,190,.85)}
.btn-outline{background:transparent;color:var(--ink);border-color:var(--line)}
.btn-outline:hover{border-color:var(--accent);color:var(--accent);transform:translateY(-2px)}
.btn-outline:hover svg{transform:none}

/* ---------- nav ---------- */
header{position:sticky;top:0;z-index:50;background:rgba(255,255,255,.9);backdrop-filter:blur(14px);-webkit-backdrop-filter:blur(14px);border-bottom:1px solid transparent;transition:border-color .3s,box-shadow .3s}
header.scrolled{border-bottom-color:var(--line);box-shadow:0 6px 24px -20px rgba(35,37,38,.6)}
.nav{display:flex;align-items:center;gap:20px;justify-content:space-between;height:82px}
.logo{flex:none;display:flex;align-items:center}
.logo-img{height:48px;width:auto}

.nav-pill{
  display:flex;align-items:center;gap:6px;background:var(--paper-2);border:1px solid var(--line);
  border-radius:999px;padding:6px;margin:0 auto;
}
.nav-pill a{
  font-family:var(--display);font-weight:700;font-size:.82rem;letter-spacing:.05em;text-transform:uppercase;
  color:var(--ink);padding:10px 16px;border-radius:999px;transition:background .2s,color .2s;
}
.nav-pill a:hover{color:var(--accent)}
.nav-pill a.active{background:#fff;color:var(--accent);box-shadow:var(--shadow-sm)}

.nav-right{display:flex;align-items:center;gap:14px;flex:none}

.hamburger{display:none;background:none;border:0;cursor:pointer;padding:8px}
.hamburger span{display:block;width:24px;height:2.5px;background:var(--ink);margin:5px 0;border-radius:2px;transition:.25s var(--ease)}
.hamburger[aria-expanded="true"] span:nth-child(1){transform:translateY(7.5px) rotate(45deg)}
.hamburger[aria-expanded="true"] span:nth-child(2){opacity:0}
.hamburger[aria-expanded="true"] span:nth-child(3){transform:translateY(-7.5px) rotate(-45deg)}

.mobile-menu{display:grid;gap:2px;border-top:1px solid var(--line);padding:14px var(--gutter) 22px;background:#fff}
.mobile-menu[hidden]{display:none}
.mobile-menu a{padding:13px 6px;font-family:var(--display);font-weight:700;text-transform:uppercase;letter-spacing:.04em;font-size:.9rem;color:var(--ink);border-radius:10px}
.mobile-menu a:not(.btn):active{background:var(--paper-2)}
.mobile-menu .mobile-cta{justify-content:center;margin-top:10px;color:#fff}

/* ---------- image frames / placeholders ---------- */
.frame{position:relative;border-radius:var(--r-lg);overflow:hidden;background:var(--paper-3);box-shadow:var(--shadow)}
.frame img{width:100%;height:100%;object-fit:cover}
.frame .ph{
  position:absolute;inset:0;display:flex;flex-direction:column;align-items:center;justify-content:center;gap:12px;
  text-align:center;color:var(--body-soft);font-size:.92rem;padding:24px;
  background:repeating-linear-gradient(135deg,#EEF1F4 0 14px,#E9EDF1 14px 28px);
}
.frame .ph svg{width:46px;height:46px;opacity:.7}
.frame .ph-dark{background:repeating-linear-gradient(135deg,#31383d 0 14px,#2b3237 14px 28px);color:rgba(255,255,255,.5)}
.frame-hero{aspect-ratio:4/4.4;max-width:460px;margin-left:auto}
.frame-tall{aspect-ratio:4/4.6}
.frame-final{aspect-ratio:4/3.4}

/* ---------- hero ---------- */
.hero{background:var(--paper);position:relative}
.hero-inner{display:grid;grid-template-columns:1.02fr .98fr;gap:clamp(36px,5vw,64px);align-items:center;padding:clamp(48px,7vw,84px) var(--gutter)}
.hero-copy{max-width:560px}
.hero h1{font-size:clamp(2.4rem,5vw,4rem);margin:22px 0 0;letter-spacing:-.03em}
.hero p.sub{font-size:clamp(1.08rem,2vw,1.22rem);color:var(--body);max-width:44ch;margin:22px 0 32px}
.hero-cta{display:flex;flex-wrap:wrap;gap:14px;align-items:center}
.trustline{display:flex;flex-wrap:wrap;gap:10px 24px;margin-top:34px;font-size:.95rem;font-weight:600;color:var(--ink)}
.trustline li{display:inline-flex;align-items:center;gap:9px}
.trustline svg{width:18px;height:18px;color:var(--accent);flex:none}

.hero-visual{position:relative}
.float-card{
  position:absolute;left:-22px;bottom:42px;background:#fff;border-radius:14px;padding:14px 18px;
  box-shadow:var(--shadow);display:flex;align-items:center;gap:12px;font-size:.92rem;
  animation:floaty 5s ease-in-out infinite;
}
.float-card b{font-family:var(--display);color:var(--ink);font-size:.98rem;display:block}
.float-card small{color:var(--body-soft)}
.fc-ic{width:36px;height:36px;border-radius:10px;background:var(--accent-soft);color:var(--accent);display:flex;align-items:center;justify-content:center;flex:none}
.fc-ic svg{width:19px;height:19px}
.float-ring{
  position:absolute;right:-18px;top:34px;width:118px;height:118px;border-radius:50%;
  background:var(--accent);color:#fff;box-shadow:var(--shadow);display:flex;flex-direction:column;
  align-items:center;justify-content:center;text-align:center;gap:1px;animation:floaty 5s ease-in-out infinite;animation-delay:-2.5s;
}
.float-ring svg{width:24px;height:24px;margin-bottom:3px}
.float-ring b{font-family:var(--display);font-size:1.15rem;line-height:1}
.float-ring small{font-size:.72rem;opacity:.9;text-transform:uppercase;letter-spacing:.05em}
@keyframes floaty{0%,100%{transform:translateY(0)}50%{transform:translateY(-9px)}}

/* ---------- credibility strip ---------- */
.creds{background:var(--paper-2);border-top:1px solid var(--line);border-bottom:1px solid var(--line)}
.creds .wrap{display:flex;flex-wrap:wrap;gap:14px 40px;justify-content:center;align-items:center;padding:20px var(--gutter)}
.cred{display:inline-flex;align-items:center;gap:10px;color:var(--ink);font-weight:600;font-size:.94rem}
.cred svg{width:20px;height:20px;color:var(--accent);flex:none}

/* ---------- generic section ---------- */
section.block{padding:clamp(64px,9vw,108px) 0}
.section-head{max-width:660px;margin-bottom:clamp(38px,5vw,56px)}
.section-head-center{max-width:720px;text-align:center;margin-left:auto;margin-right:auto}
.section-head h2{font-size:clamp(1.9rem,3.6vw,2.9rem);margin-top:16px}
.section-head p{color:var(--body);font-size:clamp(1.02rem,2vw,1.15rem);margin-top:16px}

/* ---------- problem (split) ---------- */
.split{display:grid;grid-template-columns:.9fr 1.1fr;gap:clamp(34px,5vw,64px);align-items:center}
.split-copy{max-width:560px}
.split-copy h2{font-size:clamp(1.9rem,3.6vw,2.9rem);margin:16px 0 20px}
.split-copy p{color:var(--body);font-size:1.08rem;margin-bottom:16px}
.split-copy .kick{color:var(--ink);font-weight:600;font-size:1.16rem}
.check-list{display:grid;gap:12px;margin-top:26px}
.check-list li{display:flex;gap:14px;align-items:center;font-weight:600;color:var(--ink);font-size:1.04rem}
.check-list .ck{width:28px;height:28px;border-radius:9px;background:var(--accent-soft);color:var(--accent);display:flex;align-items:center;justify-content:center;flex:none}
.check-list .ck svg{width:16px;height:16px}

/* ---------- method ---------- */
.method{background:var(--paper-2)}
.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.step{background:#fff;border:1px solid var(--line);border-radius:var(--r);padding:34px 30px;transition:transform .25s var(--ease),box-shadow .25s var(--ease),border-color .25s}
.step:hover{transform:translateY(-6px);box-shadow:var(--shadow);border-color:transparent}
.step .num{font-family:var(--display);font-weight:800;font-size:1.2rem;color:#fff;background:var(--accent);width:52px;height:52px;border-radius:14px;display:flex;align-items:center;justify-content:center;margin-bottom:22px}
.step h3{font-size:1.5rem;margin-bottom:12px}
.step p{color:var(--body);font-size:1.02rem}

/* ---------- treatments ---------- */
.treat{background:var(--paper)}
.chips{display:flex;flex-wrap:wrap;gap:12px;margin-bottom:26px}
.chip{background:var(--accent-soft);border:1px solid var(--accent-tint);border-radius:999px;padding:12px 20px;font-weight:600;color:var(--ink);display:inline-flex;align-items:center;gap:9px;transition:.18s var(--ease)}
.chip:hover{background:var(--accent);border-color:var(--accent);color:#fff;transform:translateY(-2px)}
.chip:hover .d{background:#fff}
.chip .d{width:7px;height:7px;border-radius:50%;background:var(--accent)}
.treat .note{color:var(--body);font-size:1.06rem}
.treat .note b{color:var(--ink)}

/* ---------- compare ---------- */
.compare{background:var(--paper-2)}
.cmp-grid{display:grid;grid-template-columns:1fr 1fr;gap:24px;align-items:start}
.cmp{border-radius:var(--r-lg);padding:36px 32px;border:1px solid var(--line);background:#fff}
.cmp.new{background:linear-gradient(160deg,var(--accent),var(--accent-dark));color:#fff;border-color:transparent;box-shadow:var(--shadow)}
.cmp h3{font-size:1.4rem;margin:16px 0 22px}
.cmp.new h3{color:#fff}
.cmp.old h3{color:var(--body)}
.cmp ul{display:grid;gap:15px}
.cmp li{display:flex;gap:13px;align-items:flex-start;font-size:1.04rem}
.cmp.old li{color:var(--body)}
.cmp .i{width:26px;height:26px;border-radius:8px;display:flex;align-items:center;justify-content:center;flex:none;margin-top:1px}
.cmp .i svg{width:16px;height:16px}
.cmp.old .i{background:var(--paper-3);color:#A6AEB8}
.cmp.new .i{background:rgba(255,255,255,.22);color:#fff}
.cmp .tag{font-family:var(--display);font-size:.74rem;font-weight:700;letter-spacing:.12em;text-transform:uppercase;padding:6px 13px;border-radius:999px;display:inline-block}
.cmp.old .tag{background:var(--paper-3);color:var(--body-soft)}
.cmp.new .tag{background:rgba(255,255,255,.2);color:#fff}
.compare-cta{text-align:center;margin-top:42px}

/* ---------- reviews ---------- */
.reviews{background:var(--paper)}
.rev-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:24px}
.rev{display:flex;flex-direction:column;gap:16px}
.rev .stars{display:flex;gap:3px;color:var(--gold);background:var(--paper-2);border:1px solid var(--line);border-bottom:0;border-radius:var(--r) var(--r) 0 0;padding:24px 24px 4px}
.rev .stars svg{width:19px;height:19px}
.rev blockquote{background:var(--paper-2);border:1px solid var(--line);border-top:0;border-radius:0 0 var(--r) var(--r);color:var(--ink);font-size:1.04rem;padding:14px 24px 24px;position:relative;font-style:normal}
.rev blockquote::after{content:"";position:absolute;left:32px;bottom:-11px;width:22px;height:22px;background:var(--paper-2);border-right:1px solid var(--line);border-bottom:1px solid var(--line);transform:rotate(45deg)}
.rev .who{display:flex;align-items:center;gap:12px;padding:14px 6px 0}
.rev .av{width:44px;height:44px;border-radius:50%;background:var(--accent-soft);color:var(--accent);display:flex;align-items:center;justify-content:center;font-weight:700;flex:none}
.rev .who b{font-family:var(--display);font-size:1rem;color:var(--ink);display:block}
.rev .who small{color:var(--body-soft)}
.rev-note{text-align:center;color:var(--body-soft);margin-top:30px;font-size:.95rem}

/* ---------- faq ---------- */
.faq{background:var(--paper-2)}
.faq-wrap{max-width:840px;margin:0 auto;background:#fff;border:1px solid var(--line);border-radius:var(--r-lg);padding:6px 28px;box-shadow:var(--shadow-sm)}
.qa{border-bottom:1px solid var(--line)}
.qa:last-child{border-bottom:0}
.qa button{width:100%;background:none;border:0;cursor:pointer;text-align:left;padding:24px 2px;display:flex;justify-content:space-between;align-items:center;gap:20px;font-family:var(--display);font-weight:700;font-size:clamp(1.02rem,2.2vw,1.16rem);color:var(--ink)}
.qa .plus{width:34px;height:34px;flex:none;border-radius:10px;background:var(--accent-soft);color:var(--accent);display:flex;align-items:center;justify-content:center;transition:.25s var(--ease)}
.qa .plus svg{width:18px;height:18px;transition:transform .25s var(--ease)}
.qa.open .plus{background:var(--accent);color:#fff}
.qa.open .plus svg{transform:rotate(45deg)}
.qa .ans{max-height:0;overflow:hidden;transition:max-height .35s var(--ease)}
.qa .ans p{color:var(--body);font-size:1.05rem;padding:0 2px 26px;max-width:72ch}
.qa .ans .flag{display:block;margin-top:12px;font-size:.88rem;color:var(--accent);background:var(--accent-soft);padding:11px 15px;border-radius:10px}

/* ---------- final CTA ---------- */
.final{background:var(--charcoal);color:#fff}
.final-inner{display:grid;grid-template-columns:1.05fr .95fr;gap:clamp(36px,5vw,60px);align-items:center;padding:clamp(56px,8vw,96px) var(--gutter)}
.final-copy{max-width:560px}
.final h2{color:#fff;font-size:clamp(2rem,4.4vw,3.2rem);margin:20px 0 0}
.final p{color:rgba(255,255,255,.72);font-size:clamp(1.05rem,2vw,1.18rem);margin:20px 0 0;max-width:52ch}
.final-checks{display:flex;flex-wrap:wrap;gap:12px 26px;margin:24px 0 30px;font-weight:600}
.final-checks li{display:inline-flex;align-items:center;gap:10px;color:#fff}
.final-checks svg{width:18px;height:18px;color:var(--accent);flex:none}
.final-fine{color:rgba(255,255,255,.5)!important;font-size:.9rem!important;margin-top:18px!important}
.final .frame{box-shadow:var(--shadow-lg)}

/* ---------- footer ---------- */
footer{background:#1B1D1E;color:#AEB4BB;padding:56px 0 34px}
.foot-top{display:flex;flex-wrap:wrap;justify-content:space-between;gap:34px;padding-bottom:32px;border-bottom:1px solid rgba(255,255,255,.1)}
.foot-brand{max-width:320px}
.foot-logo{height:52px;width:auto;margin-bottom:16px;background:#fff;padding:8px 12px;border-radius:12px}
.foot-intro{color:#8B9199}
.foot-links{display:flex;flex-wrap:wrap;gap:30px 48px}
.foot-col h4{color:#fff;font-family:var(--display);font-size:.8rem;letter-spacing:.12em;text-transform:uppercase;margin-bottom:14px}
.foot-col a,.foot-col p{display:block;color:#AEB4BB;font-size:.96rem;margin-bottom:9px}
.foot-col a{transition:color .18s}
.foot-col a:hover{color:#fff}
.foot-bottom{padding-top:22px;font-size:.86rem;color:#767C84;display:flex;flex-wrap:wrap;gap:8px 20px;justify-content:space-between}

/* ---------- reveal animation ---------- */
.reveal{opacity:0;transform:translateY(28px);transition:opacity .7s var(--ease),transform .7s var(--ease)}
.reveal.in{opacity:1;transform:none}

/* ==========================================================================
   RESPONSIVE
   ========================================================================== */
@media(max-width:1040px){
  .nav-pill{gap:2px;padding:5px}
  .nav-pill a{padding:9px 12px;font-size:.78rem}
}
@media(max-width:900px){
  .nav-pill{display:none}
  .nav-cta-desktop{padding:11px 16px;font-size:.82rem}
  .hamburger{display:block}
  .hero-inner{grid-template-columns:1fr;gap:44px;padding:40px var(--gutter) 56px}
  .hero-copy{max-width:100%}
  .frame-hero{margin:0 auto;max-width:420px}
  .split{grid-template-columns:1fr;gap:32px}
  .split .frame-tall{max-width:520px}
  .split-copy{max-width:100%}
  .steps{grid-template-columns:1fr;gap:18px}
  .cmp-grid{grid-template-columns:1fr}
  .rev-grid{grid-template-columns:1fr;max-width:520px;margin:0 auto}
  .final-inner{grid-template-columns:1fr;gap:36px}
  .final .frame{max-width:520px}
}
@media(max-width:768px){
  .hero h1{font-size:clamp(2.1rem,7.4vw,3rem)}
  .hero-cta{gap:12px}
  .hero-cta .btn{width:100%;justify-content:center}
  .float-card{left:-6px;bottom:16px}
  .float-ring{right:-6px;top:16px;width:100px;height:100px}
  .foot-top{flex-direction:column;gap:28px}
}
@media(max-width:520px){
  .nav{gap:10px}
  .nav-right{gap:8px}
  .nav-cta-desktop{padding:10px 13px;font-size:.76rem;letter-spacing:.02em}
  .hero .float-card,.hero .float-ring{display:none}
  .trustline{gap:8px 18px;font-size:.88rem}
  .cmp{padding:28px 24px}
  .faq-wrap{padding:4px 20px}
  .foot-links{gap:24px 32px}
}

@media(prefers-reduced-motion:reduce){
  *{scroll-behavior:auto!important;transition:none!important;animation:none!important}
  .reveal{opacity:1;transform:none}
}

:focus-visible{outline:3px solid var(--accent);outline-offset:3px;border-radius:6px}